Song to listen to as you read: Through the trees by Low Shoulder. link to ear worm
To be. To exist. To flicker and burn as created to express. To be accepted and loved. Represented in every way. Regardless of all. Mustangs on freeway.
The essence (soul composition) of a child — this, this is how every job should be contemplated, every commitment met. To approach our duties with the science of experience and know-how, orchestrating them with childlike wonder in our minds and joy in our hearts.
How else can you fulfill a brand promise? Become the product and you will communicate its language. This, this is Advertising.